The Trade Coach philosophy is simple, and applied simply and easily for all levels of investors and traders.  It rests upon a solid foundation of fundamental concepts and rules that have served successful traders and investors for decades.

These practices are based on a simple premise set forth by perhaps the world’s greatest investor of all time, Warren Buffet.  He advocates just two basic rules for investors:

1. Don’t Lose Money
2. Never Forget Rule #1

Now, that is of course a very simplistic approach to what is admittedly a very complex and complicated business.  However, it would likely be an exercise in futility to identify even one successful investor or trader who would argue that the most important element of this business includes, first and foremost, adherence to those very basic concepts.

Successful investors always focus first on how to manage risk, preserve capital and limit losses, and not on profit.  Or more simply, how not to lose money.

The Trade Coach philosophy also rests upon these basic principles and it is the paramount goal of our educational service.  We will teach you first how not to lose money.  Once you learn that most important skill, and how to apply it effectively, your performance will immediately and consistently improve.

The Coach’s Background
The Coach’s Mission